Running a business in a pandemic is no easy task. You are required to work five times as hard as you would to retain your clients and even acquire new ones. By working hard, we don’t necessarily mean blood, sweat and tears hard…we mean strategically. There are quite a few avenues you can use to promote your business, its products and services.

Many of us spend countless hours on social media. It should come as no surprise that our clients also spend quite the amount of time online as well, giving us the perfect opportunity to speak and sell to them even when we cannot physically meet them.

Facebook and Instagram are optimized for digital sales through Instagram and Facebook shops that allow your customers to buy directly from your social media platform. We have written before about the benefits of setting up your business with a digital presence and here is another chance to delve deeper into that topic.

Let’s begin with the benefits of setting up online shops on Facebook and Instagram:

  1. It makes it easier for you to be discovered.

It has been said that you shouldn’t hide your light under a bushel and now, in the digital age, you shouldn’t hide your products. Instead, follow the simple steps on Facebook to set up a shop that allows you to sell passively.

This not only helps you but also makes it easy for your clients to find products they like and view prices, prompting real-time sales.With a shop on Facebook, you can make it discoverable on Instagram too.Another perk is that you can make use of the shoppable content feature on Facebook and Instagram. How this works is that you get to tag products in your online shop whenever you post images on any of the platforms. As simply as you tag a friend on pictures you’ve taken together, you can tag the product, allowing your audience to be directed to the specific product on your shop.  

2. Shops are visually driven and therefore captivates the audience.

People like to see what they are buying. As you set up your shop, you’ll be required to upload clear images of your products which will attract clients as they scroll through your timeline.

Pictures make the products seem more real to the customer and gives them the courage to buy.

3. Facebook and Instagram shops make it easier for you to leverage influencer marketing.

With a shop, you can approach an influential individual to sell your products to their audience and prompt them to buy from you without making numerous inquiries about your products and where to find them. As long as they are on these social media platforms, a quick search will lead them to you.

4. Clicks on your ‘Shop Now’ button translate to increased engagement.

It’s a perfect opportunity for you to interact with your clients, learn their likes and dislikes for when you want to expand your range. At the same time, you get to see the products that are moving and those that need an extra push or to be taken out of your inventory all together.

5. You get to tap into your audience’s impulses

Almost everyone has an impulsive side to them especially when it comes to shopping. With a shop live on Facebook and Instagram, they get to shop without leaving their respective timelines and that is fantastic for your business.

Keep updating your products and product images to keep them shopping EVERYDAY!

What is your experience with online shops for your business? Share the knowledge with fellow DADAs. Let’s win together!